The Ultimate Question

So the question that everyone always asks is to do you like coke or pepsi? I myself am a coca cola drinker I just prefer the taste a whole lot better. So now I saw that Pepsi is coming up with a new advertising campaign which is called "Live For Now". They are trying to change the image of Pepsi to a free spirited cola by showing off new ideas and mock vending machines of sampled products and new marketing concepts. Do you think that this sort of campaign would push Pepsi to the top? I think as a coke fan Coke needs to come up with a new campaign in order to counteract Pepsi's.

Here is the link to the article
http://adage.com/article/news/pepsi-tackles-identity-crisis/234586/

Chrysler's Viper

So I am not usually a big car guy but as soon as I saw this viper advertised in Car and Driver magazine it immediately became my favorite car. It was a sneak peak for the car to be released in 2013 and they wanted to try and gain hype for it now. Do you think companies benefit from exposing this product early? Do you guys think that a remake of this viper will take off? I feel that Chrysler will benefit tremendously from doing this people will immediately fall in love with it. People love the Viper so having nostalgia for this product people will fall in love with it and think of better time.

Is Ronald McDonald like the new Joe Camel

So I was reading an article how the advertising of Ronald McDonald maybe just like advertising Joe Camel for smoking. Some of the people who think obesity is just as bad as cigarettes are wanting McDonalds to stop showing Ronald in some of their worst products. I was just thinking what you guys think should they make it illegal for fast food industries to use friendly advertisement characters? I myself think they should not try and claim the younger consumers but should only be allowed to advertise towards older consumers who may know better. If you want to take a look at the article here is the link.

http://adage.com/article/news/ronald-mcdonald-joe-camel/234287/

Spotify Launching Apps

So im sure some of you have heard of the music site called Spotify. It allows you to listen to any type of music you want and create certain playlists that you enjoy. I myself have a playlist with all different types of music which is nice because they allow you to chose anything that you want. Now what spotify is doing is that they are allowing companies to create apps for their site. This allows for the site to become more attractive for advertising which opens this site up to many more things. Do you think that what the company is doing is right or wrong? Do you think the website will grow or people will get annoyed with all of the advertising?

Advertising and Clutter

Ive noticed that some websites would not stay alive unless they have all different types of advertising on their webpage. You see all different types of them like the side ones that may the text on the page smaller and forces the page to be longer. I find this to be annoying. Most of the advertising is getting really cluttered sometimes you cant even read some things because the advertisement fly by and block your screen. What do you guys think about all the web advertisements? Do they annoy you as much as they annoy me? Do you think that they will ever rid the web of all this clutter?

Favorite Sports Advertisements

ESPN always comes up with funny commercials in order to sell different players. My favorite would be the one on Alex Ovechkin where he is finding top secret information at the ESPN studio. He is caught in the process and the guy asks him your like a Russian spy and Ovechkin just ends up laughing and is like yeah right. Then the guy ends up leaving and one of Ovechkins teammates removes one of the ceiling tiles and says wow that was close and throws Ovechkin down a  rope. Do you think that advertising players like this is effective? Do you think that it gets people to tune into the games more? I myself think it is an effective way because it shows a different side of some of these players and uses comedy to make people like that player or team.

Volvo and Jeremy Lin

Since the Rise of Jeremy Lin everybody wants to a piece of him. The latest company is Volvo they want him to advertise to many international markets that it is hard for them to penetrate. Volvo is owned by a Chinese company that wishes to expand to younger markets. Do you think it is a good idea that Volvo tries to use this new star as the face of their product? Do you think it is too soon for them to use him before they really see how people respond to him? Do you think that if they wait longer another company might pick him up and decide to use him?

International Advertising

Its tough for some companies to advertise to other countries where the culture is entirely different. Many companies try to enter a market and in some offend a certain culture. Words that we use could have a different meaning than they were intended. For example Burger King tried to do an advertising campaign in Europe where they had a new sandwich called the Texican Whopper where they advertised a tall lanky American Cowboy and a short fat Mexican. The slogan was a taste of Texas with a little spicy Mexican. This is just wrong I think how could the company just let this happen. What do you guys think? Should they be penalized for this? or is it just a harmless joke?

Billboards

I hate the thought of billboard advertising. I just wonder how many accidents they create every year. They are always placed in the worst areas. Everyone is driving by too fast to even know what they said. I just think they are a poor design of advertising. Yes they are used less frequently but every now and again you see one but they are just for some silly thing like good ole tom's that you can really care less about. Most of the time I only get to read half of the ad before flying by it. To be honest I could really care less about them. What does everyone else think about this? Do you ever get to finish reading them? Have you almost crashed while trying to read them?

What is a bigger story

Ok so I keep seeing on facebook and twitter how people are complaining that Whitney Houston death is a bigger story than American Soldiers giving up their lives for their country. I can see why Whitneys death is a big thing she is one of the greatest singers of our time. Should this really be a huge story though. Soldiers that die for their country nobody even knows their names but they are dying for such a bigger cause. Its kind of sad to think that we don't hear about it really, but when this celebrity who has been dealing with drug addiction dies the  entire world is in an uproar. This is kind of a sad world that we live in that people care more about celebrities than the people that protect us and help us sleep at night knowing that we don't have to worry about a bomb being dropped on our house. I am just wondering what everyone thoughts are on this.

Advertising Class post

So what did everyone think about the commercials? I personally thought they were decent this year. Not as good as past years but they were pretty funny. My favorite commercial was the E-Trade one where the baby was talking to a new dad about the benefits of E-Trade. Then at the end of the commercial he sees his friend and is like what are you doing here and the baby said speed dating. I just that was so hilarious. I think that all of those E-Trade commercials were easy the baby is hilarious in all of them. I think that they do a great job in explaining what the company is and what they do. What does everyone else think? Let  me know.