Monday, March 19, 2012
Volvo and Jeremy Lin
Since the Rise of Jeremy Lin everybody wants to a piece of him. The latest company is Volvo they want him to advertise to many international markets that it is hard for them to penetrate. Volvo is owned by a Chinese company that wishes to expand to younger markets. Do you think it is a good idea that Volvo tries to use this new star as the face of their product? Do you think it is too soon for them to use him before they really see how people respond to him? Do you think that if they wait longer another company might pick him up and decide to use him?
Subscribe to:
Post Comments (Atom)
I believe it is a good idea because it is the peak of his career where everyone knows who he is and what he is about. Linsanity is everywhere and everyone is caught up in the excitement of his success so I believe if Vovlo waited any longer another company would of picked him up.
ReplyDelete