Volvo and Jeremy Lin

Since the Rise of Jeremy Lin everybody wants to a piece of him. The latest company is Volvo they want him to advertise to many international markets that it is hard for them to penetrate. Volvo is owned by a Chinese company that wishes to expand to younger markets. Do you think it is a good idea that Volvo tries to use this new star as the face of their product? Do you think it is too soon for them to use him before they really see how people respond to him? Do you think that if they wait longer another company might pick him up and decide to use him?

International Advertising

Its tough for some companies to advertise to other countries where the culture is entirely different. Many companies try to enter a market and in some offend a certain culture. Words that we use could have a different meaning than they were intended. For example Burger King tried to do an advertising campaign in Europe where they had a new sandwich called the Texican Whopper where they advertised a tall lanky American Cowboy and a short fat Mexican. The slogan was a taste of Texas with a little spicy Mexican. This is just wrong I think how could the company just let this happen. What do you guys think? Should they be penalized for this? or is it just a harmless joke?

Billboards

I hate the thought of billboard advertising. I just wonder how many accidents they create every year. They are always placed in the worst areas. Everyone is driving by too fast to even know what they said. I just think they are a poor design of advertising. Yes they are used less frequently but every now and again you see one but they are just for some silly thing like good ole tom's that you can really care less about. Most of the time I only get to read half of the ad before flying by it. To be honest I could really care less about them. What does everyone else think about this? Do you ever get to finish reading them? Have you almost crashed while trying to read them?