So the question that everyone always asks is to do you like coke or pepsi? I myself am a coca cola drinker I just prefer the taste a whole lot better. So now I saw that Pepsi is coming up with a new advertising campaign which is called "Live For Now". They are trying to change the image of Pepsi to a free spirited cola by showing off new ideas and mock vending machines of sampled products and new marketing concepts. Do you think that this sort of campaign would push Pepsi to the top? I think as a coke fan Coke needs to come up with a new campaign in order to counteract Pepsi's.
Here is the link to the article
http://adage.com/article/news/pepsi-tackles-identity-crisis/234586/
